Jennifer Ruocco has been working in social marketing for over six years. She is passionate about finding creative ways to reach new audiences and grow communities. She's worked with companies of all sizes and industries—from art and e-commerce to kids and technology. An analytics-focused marketer, Jennifer uses data to drive decision making and optimize distribution strategies for maximum ROI. Her background and skills make her well-versed in social media, communications, content strategy, and influencer advocacy—all things that help brands thrive both on and offline.